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1.
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Strategic electronic marketing : managing e-business / Brad Alan Kleindl
Book
Publication
Cincinnati : Thomson/South-Western, cop. 2001
Description
xxi, p. :
il. ;
342 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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2.
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WWW.advertising : advertising and marketing on the world wide web / Richard Adams
Book
Publication
London : Cassell Illustrated, 2003
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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The new rules of marketing PR : How to use news releases, blogs, podcasting, viral marketing online media to reach buyers directly. / David Meerman Scott
Book
Publication
New Jersey : John Wiley Sonsc, cop. 2007
Description
275 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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O impacto do web marketing nas vendas de software de gestão empresarial : o estudo de caso Primavera / Miguel Martins Ribeiro Correia ; orient. Paula Arriscado
Book
Publication
Porto : IPAM, 2011
Description
99 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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5.
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Marketing to the social web : how digital customer communities build your business / Larry Weber ; pref. Jimmy Wales
Book
Publication
New Jersey : Wiley, cop. 2009
Description
XVIII, 246 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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6.
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Os 8 Ps do marketing digital : o guia estratégico de marketing digital / Conrado Adolpho
Book
Publication
Alfragide : Texto Editores, 2012
Description
578 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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7.
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Marketing digital 360 / Vasco Marques
Book
Publication
Coimbra : Actual Editora, 2014
Description
332 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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8.
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Impacto da Web 2.0 na gestão da marca / Guilherme Leal ; orient. Filipe Rodrigues
Book
Publication
Porto : IPAM, 2012
Description
110 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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9.
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El plan de marketing digital : blended marketing como intgración de acciones on y offline / Manuel Alonso Coto
Book
Publication
Madrid : Prentice Hall, Financial Times, cop. 2008
Description
XIX, 293 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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10.
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth
Book
Publication
London : Kogan Page, 2022
Description
XVI, 399 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Digital marketing analytics : optimize o valor da sua estratégia digital / André Zeferino
Book
Publication
[S.l.] : Sabedoria Alternativa, 2016
Description
269 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
Book
Publication
Boston : Harvard Business School Press, cop. 2002
Description
XII, 193 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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Marketing digital : o guia completo
Book
Publication
Porto : Porto Editora, 2022
Description
390 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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14.
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Marketing 2.0 : el nuevo marketing en la web de las redes sociales / Juan Manuel Maqueira Marín, Sebastián Bruque Cámara
Book
Publication
Madrid : Ra-Ma, cop. 2009
Description
208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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15.
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Planejamento de marketing digital / André L. Miceli, Daniel O. Salvador
Book
Publication
Rio de Janeiro : Brasport, 2017
Description
XXX, 257 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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16.
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Grown up digital : how the net generation us changing your world / Don Tapscott
Book
Publication
New York : Mcgraw-Hill, cop. 2009
Description
XVI, 368 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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17.
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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary
Book
Publication
[S. l.] : Pearson Education, cop. 2018
Description
xix, 252 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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18.
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E-Marketing / Judy Strauss, Raymond Frost
Book
Publication
New Jersey : Pearson Education, cop. 2009
Description
XXI, 430 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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19.
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Plano de marketing digital : o caso da Moyo Concept / Pedro Hugo da Silva Freitas ; orient. Henrique Pires
Book
Publication
Porto : IPAM, 2015
Description
87 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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20.
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Marketing digital de A a Z / Vasco Marques
Book
Publication
[s.l.] : Digital 360, 2021
Description
311 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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